On August 30th 2025, the streets of the world came alive with the sound of hubs, tyres, and the excited voices of our family. We at Collective put on One World, One Wheel - a global bikelife event that brought together wheelie bike riders from every corner of the planet. From London to Tokyo, Los Angeles to Lagos, thousands of riders joined forces in their local cities across 5 continents to create one connected rideout that truly lived up to its name.
This wasn’t just another ride out. It was a movement. PURE MOVIE!
OUR MESSAGE:
The ethos behind One World, One Wheel is important to us; to unite the global bike life community, no matter what you ride or where you’re from. Whether you roll on a Collective C100, an SE Bikes Big Flyer, a Mafia Bikes Bomma, or a GT Performer, it’s meaningless to the movement (even though the C100 is the best wheelie bike in the game) - it doesn’t even matter if you are not on a wheelie bike at all! What matters is the love for the streets, the energy on the day, and the connection that only two wheels can bring.
At Collective, we’ve always believed that bike life has no borders. It’s not about logos or labels, it’s about freedom, expression and unity. The One World, One Wheel event was a reflection of everything we stand for - community.
A GLOBAL MOVEMENT:
On the day, riders across cities such as Tokyo, London, Paris, Milan, Los Angeles, New York, Tucson, Madrid, Barcelona, Lisbon, Amsterdam, Ontario, Bogotá, Mexico City, and Lagos among others hit the streets at the same time.
Instagram lit up with clips of bikelife crews repping their cities and the wider movement, doing wheelies down iconic boulevards on their C100 PROs, Trek Marlins, SE Big Rippers and all the rest. It was then the world saw everything that this scene means to us
Ultimately, despite petty Instagram drama from time to time, this sort of event is close to our hearts. It's not about division between wheelie bike brands or bikelife influencers - it's about getting back to the root of how this movement started in the first place. And that is what we, and our family, achieved that day.